A gin does not need to be expensive, prestigious or rare in order to be classed as masterful, as Aldi’s £14.99 gin proved this year. Here we take a look at Aldi’s rise to Masterful gins as well as some other surprises from the 2019 Spirits Business Gin Masters Awards.
The Gin Masters has been running for the past 10 years with producers from around the world entering their bottles to compete in a range of classes including flavoured, contemporary and London Dry. The competition has grown enormously from less than 100 gins being entered in 2015 to over 300 this year.
Earlier this summer the Spirits Business awarded Aldi’s Greyson’s Seville Orange & Persian Lime Gin with the prestigious Masters title (the highest award available!) in their 2019 Spirits Business Gin Masters Awards flavoured category. So, the next time you visit your local Aldi you could find yourself walking away with an award winning gin for just £14.99 (half the price of some of its competitors!).
The gin managed to better other well known and pricier brands such as the renowned Gordon’s, Beefeater, and Sipsmith. Aldi managed to prove that affordable gins can still be masterful by winning the category (who said a gin had to be expensive in order to be fancy?).
In fact, Aldi scooped up another 24 medals in this years competition for their spirit range. Including Harrison’s Gin (£15.99) winning a gold medal and Passionfruit Gin Liqueur (£9.99) winning silver.
“It’s an incredible achievement to be recognised for our gin range at such a prestigious competition. We’ve seen the trend for flavoured gins become increasingly popular over the last few years and we’re thrilled to see that the quality of our products makes them stand out from the crowd with both our loyal customers and gin connoisseurs alike” stated by Julie Ashfield, the spokesperson of Aldi.
“Both firm customer favourites, we’re particularly thrilled that our own-label Oliver Cromwell London Dry Gin, and Topaz Premium Gin have been successful at yet another international competition. It’s always a proud moment when a distinguished awarding body recognises our own-label range” added by Ashfield.
Earlier this year, Aldi’s spiced rum, Sea Dog Premium Spiced Rum (£16.99) was also awarded a gold medal by the Spirits Business Rum and Cachaca Masters.
“Aldi once again secured some impressive accolades in The Spirits Business’s Rum & Cachaça Masters” stated by the deputy editor of The Spirits Business, Amy Hopkins. She also adds that the Sea Dog Premium Spiced Rum gained its popularity because of its bitter and sweet taste.
Aside from being a favourite amongst the panelists, the Aldi’s rums are also very popular with customers around the world, in 2018 the rum sold more than 2 million bottles. It’s safe to say that Aldi appear to have hit the nail on the head with their spirits range overall.
So, if you’re looking for the best, affordable gin to try this summer, then you might want to consider Aldi’s gin range with its passion fruit, pink gin, and classic flavours. If the judges love them, surely we will too, right?
If these gins sound like they’d be up your street, then you should definitely check out Aldi’s Ginthusiast case. It includes two of the award winning gins mentioned in this article, as well as Violet Shimmer Gin Liqueur, Rhubarb, Grapefruit & Pepper Gin, McQueen Colour Changing Gin and Raspberry & Elderflower Gin Liqueur.
https://gin.co.uk/wp-content/uploads/2019/08/Copy-of-Untitled-Designfirstname.lastname@example.org://gin.co.uk/wp-content/uploads/2019/06/Ginemail@example.com 14:22:002019-08-22 14:20:36Aldi's £14.99 Gin Wins 'Masters Medal' at The Gin Masters 2019